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FB Ads Mastery
Welcome
Program Onboarding Video - Watch This First! (26:44)
How to Make Sure You're Getting Our Emails (3:04)
What We Will Create Together (7:12)
Module 1: Planning Your First Facebook Ad
Lesson 1: Planning Your FB Ad (12:53)
Lesson 2: Writing Your Ad Copy & Headline (25:46)
Lesson 2.5: Facebook Ad Policy Guide
Lesson 3: Creating Your Ad Image(s) (12:41)
Lesson 4: Submit Your Ad For Review (3:37)
Module 1.5: Ad Examples
Introduction to Ad Examples - Watch This First! (6:58)
Geo-Targeting (Retail) 1 (0:49)
Geo-Targeting (Retail) 2 (0:33)
Geo-Targeting (Storm) 1 (0:35)
Residential (Retail) (0:22)
Residential Retail - Neighborhood (1:17)
Residential Video (0:56)
Residential Before & After
We’re Here to Help After Rain or Wind (0:30)
Financing Campaign
Local Neighborhood Lead Gen - New Storm (0:24)
Residential Video Ad (Older Storm) (1:45)
Residential - Hidden Storm Damage (1:34)
Residential - Older Storm Damage (17:10)
Specialty Residential - Stone-Coated Steel (1:51)
Recruiting Video (0:35)
Recruiting Campaign - Video
Recruiting Campaign - Image
Commercial Brand & Relationship Building (1:57)
Commercial Roofing Lead Gen Video (0:50)
Commercial Roof Coatings Video (0:54)
Commercial Roofing - Storm or Retail (1:25)
Commercial Roof Leak Repair
Brand Awareness Video (1:09)
Module 2: Setting Up Your Ad Account
Module 2 Introduction (4:03)
Lesson 1: Create Your Facebook Business Manager (9:46)
Lesson 2: Add a Payment Method to FB Business Manager (1:20)
Lesson 3: Create And Upload Your Facebook Pixel To Your Website (8:30)
Lesson 4: Verify Your Domain (5:09)
Lesson 5: Connecting Instagram to FB Ads Manager (3:08)
Module 3: Launch Your Facebook Campaign
Module 3 Introduction (4:32)
Lesson 1: Campaign Budgeting (1:56)
Lesson 2: Build Your Campaign in Ads Manager (9:20)
Lesson 3: Build Your Ad Set in Ads Manager (11:28)
Lesson 4: Build Your Form in Ads Manager (14:36)
Lesson 5: Build Your FB Ad, Start to Finish (41:44)
Lesson 6: Hooking Up Zapier to Get Your Leads (IMPORTANT!) (16:21)
Lesson 7: Review & Launch Your Ad (Checklist) (4:57)
Module 4: Analyze & Optimize Your Ad
Lesson 1: Track Your Campaign Data & ROI (10:04)
Lesson 2: Analyzing Your Campaign Data (36:58)
Lesson 3: Decision Making for Campaign Data (4:43)
Module 5: Film On Your Phone Fast Start
Quickstart (1:20)
Equipment
Lesson 1: Great Looking Videos (6:50)
Lesson 2: Framing (5:03)
Lesson 3: Sounding Good (4:01)
Lesson 3.5: Sound Great On The Job Site (1:41)
Lesson 4: What To Say (5:43)
Lesson 5: How To Edit Your Videos: An Introduction (19:00)
Module 5.5: How To Shoot A Great Video With Your Phone
Lesson 1: Create Your Video Script and/or Ad Copy (25:46)
Activity 1: Share Your Script For Review
Lesson 2: Creating Your Video (27:17)
Activity 2: Share Your Video For Review
Module 6: Organic Content
Introduction (0:30)
Lesson 1: Content Calendar
Lesson 2: Great Looking Photos
Lesson 4: Gifs
Lesson 5: Copywriting
Lesson 6: Tagging on Facebook
Lesson 7: Hashtags
Module Recap (0:47)
Sales Team Training
Sales Rep Training - For Owners & Marketing Managers (20:01)
Sales Team Training for Sales Reps (16:26)
Sales Process Touchpoints
Sales Process Touchpoints - Part 1 (65:28)
Sales Process Touchpoints - Part 2 (80:09)
Bonus: Campaign Tutorials, Lead-Handling And CRMs
Lesson 1: Creating A FB Brand Awareness Ad (15:04)
Lesson 4: Building Email Automations In Active Campaign (7:56)
Lesson 5: Lead Conversion System - Overview (12:11)
Lesson 7: Custom Audiences And Retargeting (27:03)
Lesson 10: iOS 14 Implications (10:51)
Lesson 3.5: Sound Great On The Job Site
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